Michael Gallagher Creative

A collection of pieces from various weekly campaigns I worked on while at lululemon.

Based off of the format of any classic valentine, I worked on this Valentine's campaign alongside the copywriter Dre Turner. All lines featured are written by me, although the bottom image has some of hers as well. 

While at 123W, I worked with White Spot on several campaigns focused on different products including their Holiday Gift Card campaign, and Chicken Pot Pie campaign. 

During my time at 123W, I worked with KALTIRE to create their on-hold messaging. Click the video to listen.

:30
Luxury isn’t bought, it’s earned. It’s one of a kind, not made in a factory. And with everything you do for your family, you’ve earned a luxury vehicle. Treat yourself and your loved ones to a custom fit Mercedes-Benz luxury limo van with enough seating for every generation of your family. With upgradeable diamond stitched leather seating and premium ambient interior lighting, you can make every ride unforgettable. 

Visit the Mercedes-Benz Vans Centre Boundary at three five five zero Lougheed Highway and experience something better. 

(Word count: 85) 

:10
Your entire family deserves a custom Mercedes-Benz luxury limo van. Visit the Mercedes-Benz Vans Centre Boundary at three five five zero Lougheed Highway to transport them in style.  

(Word count: 28)

Micro & Macro Melee is a YouTube series I created to help teach people how to play competitive Super Smash Bros Melee. The channel currently has over 250,000 views, and is approaching 10,000 subscribers. At the moment, I currently have a following on Patreon, and have even created merchandise for the series. 

As part of the D&AD New Bloods competition, I participated in a team project that looked to create a new party game for Hasbro. We created Pickle, a fun and silly party game that anyone with an imagination can play. To see a video of Pickle in action, check out the video.

During my time at McMaster University's student newspaper, The Silhouette, I worked as the Assistant Arts & Entertainment Editor, and as the Production Editor. Here are some articles I wrote during that time. 

During my time working at McMaster University's student newspaper, The Silhouette, I was an editor for the Arts & Entertainment section. Initially this section was called "ANDY" and I wrote articles, managed volunteers, and laid out the section. I also had the pleasure of designing the cover each for the section, which traditionally was a piece of art or a pop culture joke. I was promoted to Production Editor the following year, and worked on the covers of the paper as well. You can find some of my favourite covers below for ANDY and The Silhouette. 

During my time at McMaster University's student newspaper, The Silhouette, I oversaw the layout and design of the paper. Here are some stories that I did the layout for.